Seminars and educational programs have been focused on design business practices since Christine began public speaking in the 1990s. Seminar topics bring information appropriate for:
- Residential Interior Designers
- Commercial Interior Designers
Creating Value: Do You Offer What Clients Want? 2 hours (Welfare) (Intermediate)
In good times and bad, creating value for clients is a critical component of achieving success for the designer. It is important for residential and commercial designers to learn how to focus on value as the basis for their professional fees. In this seminar, we will discuss: the concepts of value in design services, client perceptions of value; identifying the designer’s value; and value-based fee strategies.
Adding Value in Uncertain Times. 1 hour (Welfare)(Intermediate)
Adding value to the interior design firm and client are critical concerns for commercial design firms. During any economic market, design firms must uncover additional income streams beyond core business. This seminar addresses buyer motivations, explores strategies that can add value to the design firm, and facilitate design firm efforts to add value to their clients.
Buyer Behavior in Design. 2 hours (General) (Intermediate)
Understanding what motivates buyers and different buyer groups—whether your client is a consumer or business—will help you meet client needs more effectively. Learn details about: what motivates buyer groups, the buyer decision-making process, and characteristics of buyer groups.
Focus Your Marketing! 1 hour (General) (Basic)
The goal of the course is to teach participants how to identify clients who are more likely to work with their firm, rather than waste marketing resources on clients who are not interested in their company. Participants will develop an understanding of target marketing and the process behind it.
If You Don’t Know Where You’re Going, You’ll Probably End Up Somewhere Else!
This three hour program on strategic planning will not only introduce you to the purpose and process of strategic planning for the small practice, but will get you started on your plan. This program was first offered at Neocon.
Getting Back on Track!
Strategic planning is very important to move forward in this tough economy. This one-hour program will introduce participants who have not tried strategic planning to get their practice back on track.
Thinking About Fees. 1 hour.
Realizing revenue from design fees is important in any economy. This one-hour workshop will help you understand the advantages of charging professional fees. You will also acquire information to help you to begin to change how you think about fees.
Christine has presented programs for professionals at:
- NeoCon (Chicago) 2010, 2009, 2005, 2002, 2000
- NeoCon East
- NeoCon West
- NeoCon South
- NeoCon 1998—IIDA Forum speaker
- Arc-Interiors 08
- ASID Interiors 05
- ASID Intermountain: Salt Lake City
- ASID San Diego
- ASID California Peninsula
- ASID California Central/Nevada
- ASID Florida North
- ASID New Jersey
- ASID Los Angles
- ASID Pennsylvania West
- ASID Ohio North
- ASID Oklahoma
- ASID Arizona North
- ASID Arizona South
- ASID New England
- Design Boston
- IIDA Southwest (Art Center Design College)
- ISDEC Design Conference & Exposition. Chicago.
- IDEC West Regional Meeting
- IDEC National Conference
Christine has also been a featured speaker to students at:
- ASID San Diego Career Day
- ASID New Jersey
- Marymount University, Washington DC
- George Washington University at Mount Vernon College, Washington, DC
- Arizona State University
- Art Institute of Phoenix
- ASID Arizona North Career Day